Dr. Zhu Yuancheng

“For 12 years, Coolingstyle (www.coolingstyle.com) has forged ahead with determination. Our new headquarters in Guangming District, Shenzhen, embodies the spirit of ‘integrity and brightness, moving toward the light, and striving for a brighter future.’ It also reflects our active response to Shenzhen’s ‘Industry Upstairs’ policy, which boosts land-use efficiency, unlocks development potential, and strengthens both industrial and supply chains. With the new site in operation, Coolingstyle will continue to embrace its core values of gratitude, humility, and diligence, aiming for even greater achievements. As more quality enterprises and resources gather here, the advantages of industrial clustering will soon ignite the headquarters economy.” — Dr. Zhu Yuancheng

Born in 1987 in Huangshan, Anhui, Zhu recalls, “The year I was born, Huizhou was renamed Huangshan City. Tang Xianzu once wrote, ‘In all my life’s dreams, I never reached Huizhou.’ The natural and cultural beauty of my hometown has always stayed with me, but the legendary Huizhou merchants — at home everywhere in the world — inspire me to move forward with courage.” 

Dr. Zhu Yuancheng, Founder and CEO of Coolingstyle

Zhu began with a focus on learning, gaining admission to Tsinghua University to study automation. During his entrepreneurial journey, he was awarded a direct-entry PhD in Engineering Leadership Innovation from Tsinghua. Upon graduating in 2009 at just 22, he joined a central state-owned enterprise and, in early 2010, was sent to Shenzhen to help establish a joint venture. Driven by a powerful will to “create value for the company,” he held roles ranging from electronics engineer to operations director, mastering a range of technical and managerial skills that laid the foundation for his later ventures. In 2013, following his company’s restructuring, he launched his own business.

Reflecting on his entrepreneurial path, Zhu says, “My earlier work opened the door to entrepreneurship, but it wasn’t planned — it happened naturally. Being a PhD entrepreneur isn’t special; success still depends on hard work. Broad knowledge and networks can help, but overthinking can hinder success. Entrepreneurship is tough — more than a ‘nine lives’ challenge. There’s no way back, so you must persist. My advice:

l If you’re not ready, don’t start; even if you are, think twice.

l Don’t do it just for money — wealth needs virtue to sustain it. With ideals, wealth may follow.

l Tech entrepreneurs must value sales, management, and finance alongside technology.”

Dr. Zhu Yuancheng introducing Coolingstyle

A Kinghelm Exclusive with Dr. Zhu Yuancheng

Zhu’s WeChat name, “Tianyi” (Heaven’s Will), reflects his philosophy: “It’s a mindset — act in line with circumstances, do your best, and let the results be. Work with joy, create value, but don’t cling too tightly to outcomes. Think: ‘Success may not be mine, but I will be part of success.’”

He adds, “In running Coolingstyle, I enjoy discussing technology and management with friends. There are always people better than you. My fellow Tsinghua alumnus and friend, Mr. Song Shiqiang, manages two well-known companies — Kinghelm (www.kinghelm.net) and Slkor (www.slkoric.com) — both achieving steady growth for years. Gratitude, humility, and contentment are vital, and these are Coolingstyle’s core values.”

Mr. Song Shiqiang (in red) and others congratulating Coolingstyle on the opening of its Guangming headquarters

About Coolingstyle

Founded in 2013, Coolingstyle is a National High-Tech Enterprise and a Specialized & Innovative SME, recognized as a Shenzhen High-Level Talent Enterprise and a 2021 Shenzhen High-Quality Development Leading Enterprise. It has achieved 12 years of continuous growth, contributed to one national and two group standards, and is committed to building a world-class brand.

Its headquarters are in Guangming Digital Intelligent Manufacturing Industrial Park, Shenzhen, with two wholly-owned subsidiaries: Coolingstyle (Zhejiang) Technology Co., Ltd. in Shaoxing (East China Production Base) and Huichuan Equipment Manufacturing (Dongguan) Co., Ltd. in Dongguan (South China Production Base). These ensure strong production capacity, while overseas subsidiaries and local teams are being prepared.

On July 10, Mr. Song Shiqiang, General Manager of Kinghelm and Slkor, congratulated Coolingstyle on the relocation of its headquarters, wishing Dr. Zhu great prosperity and that “wherever there are people, there will be Coolingstyle products.”

Honor wall

Innovation and Capability

Coolingstyle has over 100 employees, with R&D talent from Tsinghua University, Beihang University, Xiamen University, and Sichuan University. Annual R&D investment is 15–18% of revenue, with over 10 invention patents, 30+ utility models, and 50+ design and software copyrights.

The company specializes in precision temperature control for:

l Laser equipment cooling (e.g., ultrafast lasers)

l Medical IVD (in vitro diagnostics) cooling

Its products serve the medical, healthcare, and semiconductor equipment industries.

Intellectual property and innovation achievements

The New Guangming Headquarters

The self-owned headquarters, personally designed by Dr. Zhu, combines cost efficiency with a futuristic workspace, covering over 3,000 m² and integrating R&D labs, intelligent offices, and production workshops in line with Shenzhen’s “Industry Upstairs” policy.

Highlights include:

l Plans for a robot receptionist to enhance smart services

l Motion-sensor lighting for energy efficiency, with centralized control

l Recycling initiatives, turning waste into staff perks like afternoon tea

l A tiered lecture hall to foster learning and good fortune

l A window-side bar with high stools for relaxing breaks

 R&D laboratory and production workshop

Looking Ahead

Coolingstyle has completed two funding rounds — one from the Shenzhen Talent Fund and another Series A from CAS Changguang (Shaoguang) Fund. Dr. Zhu maintains a positive outlook on future financing and IPOs: “We grow by building industry strength. Strong players create opportunities instead of blaming the environment. Mindset determines everything.”

Leisure bar area