“The truly impressive people have a bit of black vitality,” says Xu Hong, the founder of Dajayuan Procurement Network. This issue of Kinghelm (www.kinghelm.net) features Ms. Xu, who, originally from the Daliang Mountains in Sichuan, created a business ecosystem in the electronics industry and became a “matchmaker” in the field. Ms. Xu has always been dedicated to helping the farmers in her hometown sell their products, even while battling illness, earning her the title "Pomegranate Sister" from the people in her community. Ms. Xu says, “As humans, we should pursue our dreams and not waste the prime of our lives. The world is still in flux, and we are all dark horses. Nine years have passed, and the Dajayuan team has continued to persevere, develop, and transform. Integrity is the source of our success, and we strive to bring value to our peers in the electronics industry!”

Founder of Dajayuan Procurement Network, Ms. Xu Hong

“Endless flow, together with Chongqing.” She is Xu Hong, an electronics expert from Sichuan, with 16 years of experience in the electronics industry. She is one of the key members of the “Sichuan-Chongqing Electronics Association,” along with Wu Bo from Lichuang Mall, Song Shiqiang from Kinghelm, and other industry leaders. Together, they contribute to the unity and development of Sichuan-Chongqing electronics in Shenzhen. In 2016, Ms. Xu co-founded Dajayuan Procurement Network with Mr. Wang Wei. Reflecting on nine years of challenges and growth, Ms. Xu recalls, “Dajayuan is thankful for the era of industrial prosperity, the founder’s perseverance, and the support and trust from everyone. We are grateful to have witnessed and participated in the rise of China’s electronics and semiconductor industries in the new era, and it’s our shared pride as people in the electronics industry.” She also shared her personal journey through 2020, when, while the nation fought against the pandemic, she was also battling cancer. Fortunately, she recovered and experienced a personal transformation!

Co-Founder of Dajayuan Procurement Network, Mr. Wang Wei

After enduring great pain, Ms. Xu returned stronger in 2021 and shared five pieces of advice with everyone:

l Iterate your circle: Put yourself in uncomfortable situations and connect with outstanding people in new circles. Let yourself be challenged.

l update your mindset: Use a new way of thinking to guide your actions and initiate change.

l Create your own example: If you haven’t helped those around you become better, start today by being kind and using your past experiences to influence others.

l Take care of your body: Don’t waste time on the internet, watching short videos or scrolling through social media. Go outdoors, connect with the world, and get active.

l Become a happy, united family.

Dajayuan Procurement Network: Wishing Every Company Free of Stagnant Inventory!

Ms. Xu introduced Dajayuan Procurement Network, founded in 2016. As a non-profit organization, it has always adhered to the concept of helping the electronics industry by connecting resources and creating value. Dajayuan’s main focus is providing a service platform for the electronics supply chain, acting as a “bridge” and “link” to connect resources efficiently. After nine years of hard work, Dajayuan has become one of the leading procurement platforms in the electronics industry in China, with over 32,000 members, including more than 5,000 enterprises and over 10,000 procurement members. The platform has facilitated over 80,000 demand postings and 20,000 successful resource connections, totaling over 10 billion RMB, with a success rate of 97%!

l Pioneering “Resource Salon”: A new social circle and resource connection model, receiving unanimous praise from members.

l Innovative “master and Magic Lamp” Game: This game gives every member a resource “key” to unlock referrals for the next resource salon.

l “Thousand-Person Summit” (Online + Offline): Dajayuan has always prioritized offline meetings, efficient connections, and high-quality transactions. With the rise of the digital era, Ms. Xu continually improves the platform's public WeChat account to bridge the online and offline worlds. The summit has been held nine times, making a huge impact in the electronics industry.

Ms. Xu Hong's Dajayuan Procurement Network WeChat Public Account

Notably, Shenzhen Slkor Microelectronics Co., Ltd. has been a co-organizer for three consecutive years (2023-2025). Mr. Song Shiqiang, the general manager, attends the red carpet event every year, presenting awards to the winners of the Goddess Competition in 2024 and giving keynote speeches in 2024 and 2025. At the 2025 Dajayuan Summit, Mr. Song delivered a speech titled "How to Maintain Growth During Economic Transformation," which was met with applause and strong resonance from the audience.

Slkor Microelectronics Becomes Co-Organizer, Mr. Song Shiqiang Receives Award

Mr. Song Shiqiang’s Keynote Speech in 2025: "How to Maintain Growth During Economic Transformation"

In the electronics industry, Ms. Xu is affectionately known as "Pomegranate Sister" for her efforts in selling “soft-seed pomegranates from Daliang Mountain” to people across the country through short video live streams and Dajayuan’s platform. This brings income to local farmers and allows people to enjoy safe, green produce. Ms. Xu says, “No matter when, always be grateful and strengthen yourself! Dajayuan Procurement Network is on its way, continuing, and passing on its mission...”

In April 2019, Dajayuan Procurement Network, in partnership with the Boshang Alumni Association, visited a rural school in Daliang Mountain. Ms. Xu pledged that Dajayuan would permanently support the procurement industry, bringing benefits to professionals, and also contribute to the children in Daliang Mountain. In September of the same year, they sent Mid-Autumn Festival gifts to local children — school uniforms, backpacks, and delicious pomegranates from Daliang Mountain. Ms. Xu personally took some children to Shenzhen, making this trip especially meaningful.

Dajayuan’s Warmth in Daliang Mountain

Dajayuan Welcomes You — We Are a Happy Family

After traveling through mountains and rivers, Dajayuan Procurement Network continues to improve its service and quality, working hand-in-hand with electronics professionals for a better future. Ms. Xu plans to enhance Dajayuan’s role as a “bridge” by launching small group courses and private sessions for professional connections and high-quality transactions. She aims to empower new quality productivity with digital economics and expand cooperation with platforms and enterprises like Hangshun Chips, Lichuang Mall, Kinghelm, Slkor Microelectronics, Changjiang Connectors, and others. She invites more like-minded members to join Dajayuan, to help others and achieve success, becoming an indispensable part of the electronics supply chain!

The Future of Dajayuan Procurement Network Looks Promising, Getting Better and Better!