Ms. Wang Yawen, Founder and General Manager of Meiyijia Electronics

Yesterday, today, and tomorrow… these three timelines reveal the “reverse growth” of Ms. Wang Yawen, founder and general manager of Meiyijia Electronics, who is known as “Crab Sister” in Huaqiangbei.

Her face bears no trace of hardship, yet her eyes are full of stories. Beauty, talent, self-discipline, and fighting spirit converge in her—gentle yet powerful, both emotional and rational—this is who she is today.

From small achievements to great accomplishments, from small love to great love, through the tempering of time, Ms. Wang Yawen has achieved the following: she founded Meiyijia Electronics in 2013, and later co-founded the Y Culture Enterprise Management Consulting Platform. Over ten years of training experience allowed her to meet many like-minded partners. She is a practical corporate coach, an expert in intrinsic motivation construction, a senior PAC personality analysis consultant, a stress-relief and emotional energy adjustment mentor, and one of the founding instructors of Human Nature Communication Studies in China—titles she truly deserves.

As Ms. Wang Yawen herself said: “I became a teacher out of passion. That passion is to help people succeed and to achieve success together. Mutual achievement is truly joyful. The words once said to me by Korean mentor Liu Dongxiu—‘You have great potential as a teacher’—have always encouraged me to keep moving forward and advancing alongside my peers.”

Since 2022, she has shifted her focus back to Meiyijia Electronics, and in just two to three years, she successfully achieved a high-conversion brand association of “Crab Sister = Realtek Semiconductor = Meiyijia Electronics,” writing a successful case of “legacy inheritance under a differentiated strategy” in the IP era.

“Crab Sister” Wang Yawen of Huaqiangbei

From a training instructor to a “knowledge transporter,” and then to the well-known “Crab Sister” of Huaqiangbei, Ms. Wang Yawen shared her personal experience:

“I entered the semiconductor field first and then moved into the training industry. During the nine years from 2013 to 2022, I originally intended to manage both sides, but in reality, most of my time was devoted to training. I traveled constantly to help companies solve problems, spending about 20 days each month on business trips. Over time, I realized that I had lost myself, lost quality parent-child relationships, and neglected the operation and management of my own company.

After deep reflection, I suddenly gained clarity. I realized that only by returning fully to the semiconductor industry could I release my greatest energy, reclaim my time, focus on self-improvement, accompany my child’s growth, and help more people learn and grow together. My teaching experience broadened my vision and perspective, helped me better understand the importance of media, and taught me the true meaning of giving and letting go.

Why am I called ‘Crab Sister’? Because I chose the Realtek brand for promotion, and Realtek’s logo happens to be a crab.

After my transformation and return in 2022, by 2025, both Crab Sister and Meiyijia Electronics had already built strong reputations. Now, I am balancing enterprise management, IP building, family operation, and study tours very well. What is even more precious is that I have gained inner abundance and true fulfillment.”

Meiyijia Corporate Values: Integrity with Innovation, Mutual Achievement, Efficiency with Fairness, Courage with Resilience

1. Meiyijia Electronics

“Crab Sister” Wang Yawen founded Shenzhen Meiyijia Electronics Co., Ltd. in 2013. It is one of China’s leading spot distributors of Realtek Semiconductor and also a trusted professional distributor of networking, communication, Bluetooth, and audio chips.

As the founder and general manager, Ms. Wang Yawen positioned Meiyijia as a “civilian ambassador for Realtek promotion,” implementing a brand strategy of “research-based positioning, professional focus, and differentiation.” This further strengthened her identity as “Meiyijia Electronics.”

She is known in the industry as “the one who teaches Realtek best among engineers, and the one who operates Realtek best among teachers.”

At the same time, she also helped create multiple personal IPs for her employees (such as General Crab, Wealth Crab, Tiger Crab, Treasure Crab, Coconut Crab, Happy Crab, etc.). Each IP has its own persona and setting, and employees all say that she is a true talent scout.

Next, Meiyijia Electronics will cooperate closely with Kinghelm (www.kinghelm.net) and SLKOR (www.slkoric.com) to provide customers with products and supporting technical services, while also promoting the positive energy of Huaqiangbei together.

IP Traffic Code #1: Professionalization (Little Crab Talks Big Topics)

IP Traffic Code #2: Systematization

IP Traffic Code #3: Entertainment Value

2. mastering the IP Traffic Code

“Crab Sister” Wang Yawen stated that science-popularization videos that are professional, systematic, and entertaining can continuously deliver industry value points and memory triggers to followers.

Crab Sister = Realtek Semiconductor = Meiyijia Electronics—these three will never equal exactly 100%. However, our methods, pathways, and goals of promotion and effort will always aim at this number.

Only when these three are organically integrated and perfectly aligned can the initial commercial value of Crab Sister be realized, the dividends of traffic not be wasted, and the legacy of the IP era be continuously written.

Immersive Packaging, Shipping Hundreds of Boxes Every Day!

3. She and Her Parents & Aiyuan Oranges and Baba Tangerines

Ms. Wang Yawen said that as her parents grow older year by year, although she loves them deeply, she cannot be with them every day due to work. Therefore, Aiyuan jelly oranges (harvested in September–October) and Sichuan Baba tangerines (harvested in January–February) have become her medium for expressing and conveying love to her parents.

Throughout the four seasons, her parents update her on the farming work. During the harvest season, they handle the picking and packing, while she manages daily fruit sales details. She feels that this warmth is more precious than earning any amount of money.

Many people mistakenly believe that she is mainly in the fruit business in Shenzhen. Her parents proudly explain, “No, my daughter sells chips. Selling fruit is just her way of helping us.”

Others are shocked and say, “Helping can mean shipping over a hundred boxes a day?” At this moment, her parents feel nothing but pride and happiness.

Ms. Wang Yawen emphasized, “This is the best answer I can offer as my way of repaying my hardworking parents. Their happiness is not only about how much money they earn, but about the fruits they carefully cultivated being delivered to friends who truly appreciate them, and then receiving countless positive reviews and heartfelt satisfaction.”

Ms. Wang Yawen Establishing ‘Crab Sister Inquiry & Yisuoyanyu Hall’ for Teaching and Sharing

4. Yisuoyanyu Hall

The phrase “With a straw raincoat, I face life in wind and rain” comes from Calming the Waves, written by the Northern Song dynasty literary giant Su Shi (Su Dongpo) during his exile in Huangzhou.

“Crab Sister” Wang Yawen shared that being a teacher should not simply mean being a knowledge carrier. Instead, one should study, research, and advance together with like-minded learners. By understanding our own natural attributes and leveraging strengths while avoiding weaknesses, we can become more focused and professional, thus better serving different types of clients.

People are products of their environment. Guided by the concept of “right timing, favorable location, and human harmony,” Ms. Wang founded “Crab Sister Inquiry & Yisuoyanyu Hall,” focusing on sharing life philosophies from works such as the I Ching, including self-awareness improvement, talent utilization in enterprises, and the development of children’s innate abilities—all forming a closed loop of “principle–action–result.”

She leads everyone to practice cultivation in both life and work, creating a positive, progressive, and continuously learning environment. She hopes that after seeing the truth of life, everyone will still love life, and walk through their own life journey with an active, heroic, and transcendent attitude.

“Hearing Growth: Ten Words Weigh a Thousand Gold”

— The Inner Monologue of “Crab Sister” Wang Yawen

“Crab Sister” Wang Yawen

A woman’s growth is a magnificent grand scroll—from a fragile little girl in her parents’ hands to an independent and self-reliant woman who becomes the director and leading role of her own life. Through learning, reflection, practice, and perseverance, she sharpens her original aspiration, sees mountains, sees seas, and ultimately sees herself. Every woman blooms freely in her prime youth—ten miles of spring breeze cannot compare to you.

Seeing Mountains, Seas, and Oneself

I was born in 1985 in Meishan, Sichuan—the hometown of Su Dongpo. He is my idol. Whenever I encounter obstacles, his open-mindedness, optimism, and inner strength always guide me to grow upward with hope in my heart.

With a transcendental heart, he dealt with worldly affairs; he remained steadfast amid impermanence and open-minded in adversity. Open-mindedness is not numbness—it is loving life even after recognizing its true nature.
This spiritual inheritance that spans a thousand years has also taught me to love myself, love all beings, and love life—remaining grounded and confident about the future.

Ms. Wang Yawen: Inner Abundance and Fulfillment

Everyone has an inner child within. True strength does not come from conquering the external world, but from reconciling with an imperfect life. The first step is to befriend your own inner child.

As an only child, my childhood memories were filled with cooking, washing clothes, and working on the farm with my parents. There was hardly any time for play. Long-term external pressure also hurt my inner child, making me timid and introverted in my early years.

However, my parents’ hardship and unconditional love inspired me to work hard and walk out of the countryside. The belief that “inner strength changes destiny” accompanied me on the journey of self-healing, self-love, and self-empowerment.
Love means listening to your own inner voice more often. To me, the meaning of life is living in the present—in every moment, every meal, every bowl of rice. Through constant awareness and reflection, I bring myself back to the present, feel the heart of the present, and experience happiness. High-quality companionship brings happiness to both myself and others—sincere recognition, transformation, and rapid growth.

The Happiness of Being a Teacher Years Ago

Ten Years of Companionship, Teaching and Learning Together

Recognition and Support from Mr. Song Shiqiang of Sichuan-Chongqing

Salute to the Hardworking Me!

Ten years of growth, grateful for your companionship. Meiyijia and Yiconsulting are like children I raised myself. Transitioning from teaching to selling chips was a major choice—almost like cutting off my retreat. I struggled internally at the time, but I believe that one must focus and specialize, and understand the wisdom of choice and trade-off.

That is why I now have a clear series of plans, including IP creation, team building, and brand influence. Along this flowing river of time, I have met many mentors and trusted companions. We share a collective name: the “Sichuan-Chongqing Semiconductor Alliance.”

With everyone’s support, we stood side by side and grew together at all eight annual conferences from 2017 to 2024. I was also honored to serve as the host for the 2021, 2022, and 2024 conferences. Hosting may not be my professional skill, but my teaching foundation, self-driven nature, and belief in change have always carried me forward. I believe in and accept myself, thus becoming stronger and transforming myself. Everything has become growth and experience.

Time never waits, and goodness flows forward. Let us salute every shining “her” who blooms freely and radiantly in her own world.

Wang Yawen, a Sichuan-Chongqing Electronics Professional: Freely Blooming, Brilliant in Youth

At the end of the interview, when the Kinghelm reporter asked, “What is the secret behind your reverse growth and continuous improvement?” Ms. Wang Yawen summarized: appreciate yourself, persist in yourself, everyone can be a teacher, everywhere can be a classroom, and allow everything to happen.

She wakes up joyfully at 6 a.m. every day, persists in exercise and plank workouts. Her daily positive quotes on social media inspire many people. She focuses on continuous learning, such as studying the I Ching and related books, and insists on writing reflective journals at night to examine herself and return to her true self.
She does all of this because it makes her genuinely happy. True freedom is based on self-discipline. She accepts both her strengths and imperfections in the present, integrates with her inner self, removes comparison and self-denial, and remains unaffected by the external world.

Wang Yawen: Inner Peace Is the Final Destination

Here, Kinghelm and SLKOR General Manager Mr. Song Shiqiang sincerely wish Ms. Wang Yawen a life of elegant success in love, continued cultivation and teaching in the worldly world to help more people, and wish Meiyijia Electronics prosperous development as a celebrated industry case.

Ms. Wang Yawen also summarized her past, present, and future with heartfelt reflection:

“I have been in Shenzhen for more than ten years and truly love this city—its inclusiveness, openness, and endless possibilities. The warm climate here suits me very well too.

Find what you love and enjoy it deeply. Be an ordinary person with an unconquerable spirit and rich human warmth. Enrich your inner world and elevate your state of mind. Continue cultivating yourself in the secular world, and follow the natural way of life.”

selected Positive Quotes from ‘Crab Sister’ Wang Yawen